Client For:
Melissa Laufer Real Estate
Services:
Local SEO & Google My Business Optimization
Overview:
Melissa Laufer specializes in delivering exceptional real estate services, helping clients seamlessly buy, sell, and invest in properties. With a commitment to market expertise and a personalized approach, Melissa ensures her clients achieve their real estate goals with confidence.
Our Contributions:
Local SEO:
To strengthen Melissa’s visibility in her local market and generate qualified leads, we employed a focused local SEO strategy:
- Keyword Optimization: Researched and integrated keywords like “real estate agent near me,” “luxury properties New Braunfels” and “trusted realtor for home buyers.” These keywords were strategically implemented across blogs, landing pages, and meta descriptions.
- Google My Business (GMB): Enhanced Melissa’s GMB listing with fresh images, accurate business details, and consistent posts highlighting market trends and success stories.
- Local Backlink Building: Built backlinks from real estate-focused blogs and local news platforms, improving domain authority and organic search performance.
- Schema Markup for Local SEO: Implemented structured data to enhance Melissa’s search visibility for property listings and real estate services.
Result: Melissa’s GMB profile received a 50% increase in views, leading to a 35% growth in client inquiries from local searches.
Website Optimization:
We optimized Melissa’s website to improve user experience and maximize conversions:
- Streamlined Navigation: Redesigned the menu structure to ensure visitors could easily find property listings, client testimonials, and contact options.
- Lead Magnet Integration: Added downloadable resources like “Homebuyer’s Guides” to capture potential leads.
- Content Strategy: Developed engaging blog posts covering topics like “Tips for First-Time Homebuyers” and “Real Estate Market Trends,” driving organic traffic and positioning Melissa as a trusted expert.
- Enhanced Property Listings: Incorporated high-resolution images, virtual tour videos, and detailed descriptions for properties to engage users and boost credibility.
Result: Website traffic increased by 48%, while lead generation through the website rose by 60%.
Impact:
Our tailored strategies delivered measurable results, helping Melissa expand her digital reach and connect with more clients. Within six months:
- Traffic Growth: Organic traffic improved by 55%.
- Lead Generation: The number of qualified leads doubled, thanks to the optimized website and GMB profile.
- Client Engagement: Melissa’s online reputation strengthened with a 40% increase in positive reviews and repeat business.
Through a combination of strategic SEO and cutting-edge web design, we positioned Melissa Laufer as a top choice for real estate services in her market.
